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Romania attracts retailers - April 2007

In 2006 alone, three Western European retail chains debuted in Romania. Nevertheless, the market is only just beginning to gather momentum. According to PMR’s calculations, in 2007 international retail companies are to invest €700m in Romania, which is the largest figure in all the Central and East European countries.

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This report presents an accurate, insightful snapshot of the Central and Eastern Europe retail market, along with detailed profiles of the global and regional companies that operate as major forces here, paying particular attention to their development and growth strategies. The report is divided into three portions:
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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.